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The makeup had to be natural, give a youthful glow, provide perfect camouflage, be water-resistant, and protect against UV rays. And all of this without feeling like you're wearing makeup. The seemingly impossible has been achieved! The foundations contain only three ingredients: mica, iron oxide, and titanium dioxide. These are 100% pure minerals, making beMineral® products suitable for even the most sensitive skin.

These minerals occur naturally and vary in color, depending on the natural elements present in the earth during their formation. Once mined, the ingredients are refined through a process of grinding, planing, and blending. This creates the refraction of light, resulting in a vast array of colors. The colors are enhanced by blending them with varying percentages of the minerals iron oxide, mica, and titanium dioxide. beMineral® uses these complex, time-consuming procedures to create the purest and most natural creations.

This process also results in a very low molecular weight, making beMineral® makeup not only very pleasant on the skin but also very economical. beMineral® allows the skin to breathe freely and doesn't clog pores! beMineral® products are suitable for all ages, both men and women. We are proud that beMineral® has officially been awarded the Dutch "animal-free" quality mark since January 2013.