About beMineral
About beMineral
About beMineral
beMineral® is a pure, mineral makeup line developed by Greet Hoedeman, owner of Beauty Inn Health & Beauty Center and wholesaler Beauty Injection in Nieuwegein. Launched in August 2012.
Development and requirements
beMineral® had to look natural, protect against UV rays, and be water-resistant—without feeling like you're wearing makeup. And it succeeded.
Ingredients
The foundations contain only three pure minerals: mica, iron oxide, and titanium dioxide. They are carefully crafted for the most beautiful, natural colors.
Result
Lightweight, breathable, and economical. Suitable for all skin types and proudly cruelty-free since 2013.
The start of beMineral in 2012
Greet Hoedeman of Beauty Injection is taking matters into her own hands and introducing her own mineral makeup brand, beMineral®. With a collection that's innovative and versatile, and above all... completely independent!
